Today I’m working with a group of teens at the library who are starting a “Making and Marketing Music” project. Part of the goal is for them to learn how to use social media in a positive way (like publicizing…
I realize that the idea of a Social Media Strategy has become something of a joke, and if you do try to get any actual tips you’ll just run into a million and a half blog posts about how “social media is really about engagement!” with few suggestions on how to actually get started. So, I’m trying to come up with a template that includes the basic questions I’d want to see answered in a social media strategy.
I’m sold on Salesforce, but like anything it has its limitations, and I found a few. The biggest one is that unlike a more out-of-the-box system, you’ll need to have a plan to invest in the care and feeding of Salesforce.
I’m starting out my CRM search with a quick survey and recording my knee-jerk reactions on as to which ones are worth pursuing. It’s the software equivalent of the Match.com profile browse: so, way dorkier and with much less exposed skin.
I don’t have a computer science background–but I do love data and getting things organized. So when I found Salesforce, I dove right in, loved it, and started telling everyone. I’ll be explaining why I’m such a big fan. Oh, and did I mention it’s free for nonprofits?
Need a social intranet? You should absolutely check out Salesforce Chatter.
I was just invited to sign a petition asking MoveOn.org to embrace email best practices and stop auto-subscribing people to their flood of emails without their permission. Thank you!
I just finished “Measuring the Networked Nonprofit” by Beth Kanter and Katie Paine. Now, I realize that making this my choice of bedtime reading makes me a total nerd, but if you geek out on social media and have been wanting to learn more about measurement, it’s a great read.
Last year, voters in all three surrounding counties supported a millage for the Detroit Institute of Arts. Now, you’re talking about selling the DIA’s treasures. Not only is this disastrous for the City’s future, it’s also a kick in the teeth to the hundreds of thousands of people in the region who support the DIA.
Here’s the thing: I like MoveOn.org. I like their politics, I like their interface, I even like their pioneering of the online petition as social action. But seriously guys, re-subscribing people to your email list who have repeatedly unsubscribed is NOT OKAY.